Answer in the language they used
If the lead came from a Spanish page, open in Spanish. Offer English if a co-borrower prefers it.
For bilingual loan officers
A pre-qual funnel for Spanish-speaking mortgage borrowers and the LOs who serve them
A borrower who reads the result in their own language is more likely to trust the person behind it.
Free plan, no card. Paid plans include a 14-day trial.
PrequalFunnel lets Spanish-speaking borrowers run payment, DTI and program calculators in Spanish, then reach you through a lead form in the same language. Every calculator switches between English and Spanish except the affordability calculator, which is English-only today. Leads arrive with the borrower's numbers, so a bilingual LO starts the conversation prepared.
Key takeaways
- The visitor switches language; field help and definitions switch too.
- The affordability calculator is English-only; use the pre-qualification calculator in Spanish.
- Route Spanish-language pages to bilingual LOs with per-calculator webhooks.
- Bilingual calculators are on every plan, including Originator.
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Why does language matter at the numbers stage?
Because mortgage numbers are where confusion turns into drop-off. A borrower can follow a homepage in English and still hesitate at "back-end DTI", "MIP" or "escrow". If the calculator explains those terms in Spanish, they keep going, and if the form that follows is also in Spanish, they finish it.
That matters for borrowers who are bilingual too. Many people prefer to make big financial decisions in the language they think about money in, and families often include a parent or co-borrower who is more comfortable in Spanish. A result shared or printed in Spanish reaches them as well.
For you, the benefit is a prepared conversation. The lead says which calculator they used, what price and down payment they tried, and what payment they saw. You can open in Spanish, refer to their own scenario, and move straight to the questions that matter, such as how income is documented or whether adding a co-borrower changes the picture.
The affordability calculator is English-only today
Every calculator speaks English and Spanish except the affordability calculator, whose live interface is English-only. On Spanish-language pages, use the pre-qualification calculator or the required income calculator to answer "how much house can I buy" questions in Spanish.
Which calculators work best for Spanish-speaking borrowers?
Start with the questions borrowers ask first. All of these switch to Spanish.
| Borrower question | Calculator | Why it helps |
|---|---|---|
| ¿Cuánto sería mi pago mensual? | Mortgage payment | Payment with taxes, insurance and PMI |
| ¿Cuánta casa puedo comprar? | Pre-qualification | Estimated price from income, debts and down payment |
| ¿Califico con mis deudas? | Debt-to-income | Front-end and back-end DTI with an assessment |
| ¿Cuánto necesito de pago inicial? | Down payment | Cash needed and how it changes the loan |
| ¿Me conviene un préstamo FHA? | FHA loan | Payment including MIP for low-down-payment buyers |
| Soy primer comprador | First-time homebuyer | Payment and cash to close for a first purchase |
How should a bilingual LO set up the funnel?
Treat Spanish as its own path, not a translated afterthought.
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Build Spanish landing pages
Write pages in Spanish around how people search, such as "calculadora de hipoteca" and "precalificación hipotecaria", and embed the calculators there.
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Write consent text in both languages
The borrower should understand what they agree to. Have both versions reviewed; see TCPA consent.
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Route Spanish leads
Give Spanish-page calculators their own webhook so leads reach bilingual LOs or a Spanish follow-up workflow. Webhooks need Producer or Brokerage.
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Tag campaigns by language
Use UTM tags such as utm_campaign=fha_es so reporting shows which Spanish campaigns produce conversations.
What helps the first Spanish-language conversation?
Small things that make a borrower comfortable continuing.
Explain DTI plainly
Use "relación deuda-ingreso (DTI)" and show what counts as a monthly debt. See debt-to-income ratio.
Separate pre-qualification from approval
Say clearly that the calculator result is an estimate and that pre-approval requires documents and credit.
Ask about income documentation early
Self-employed or cash-heavy household income changes the path; Brokerage includes the self-employed income calculator.
Which plan fits a bilingual loan officer?
Spanish works on every plan. Choose by what happens after the lead arrives.
| Situation | Plan | Why |
|---|---|---|
| Testing Spanish pages | Originator | Free; 5 calculators, email alerts, CRM |
| Separate Spanish follow-up workflow | Producer | Per-calculator webhooks; 50 calculators |
| Brokerage with a bilingual team | Brokerage | Unlimited seats, routing by language, Qualifying Income tools |
Keep reading
FAQ · 8 questions
Questions loan officers ask
Can borrowers switch between English and Spanish in the calculator?
Yes. The visitor can switch languages inside the calculator, and labels, field help, definitions and the lead form switch with it. The affordability calculator is the exception; its live interface is English-only today.
What should I use instead of the affordability calculator in Spanish?
The pre-qualification calculator answers "cuánta casa puedo comprar" from income, debts and down payment, and the required income calculator works backwards from a loan amount. Both speak Spanish.
Is Spanish an extra cost?
No. Bilingual calculators are included on every plan, including the free Originator plan.
Can I send Spanish-language leads to a different LO?
Yes, on Producer and Brokerage. Put dedicated calculators on your Spanish pages and give them their own webhook, so those leads go to a bilingual LO's workflow.
Do I need to write my own Spanish copy?
Calculator labels, help and definitions already exist in Spanish. You write your own page copy, call-to-action text and consent language, and should have the consent wording reviewed.
Does the lead tell me which language the borrower used?
The lead includes the page URL and campaign tags, so Spanish landing pages and campaigns identify themselves. Use distinct pages or UTM tags for Spanish traffic to make this clear in reporting.
Can I target borrowers by ethnicity or national origin?
No. Fair lending rules prohibit steering or treating borrowers differently on protected characteristics. Offering service in Spanish is about language access; talk to compliance about how you describe and target campaigns.
Are program figures the same in Spanish?
Yes. The math is identical in both languages and uses US federal figures, such as the FHA upfront MIP of 1.75% of the base loan.
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